Tracks That Drive Conversions: The Power of Pairing Strategy and Creative

Presented by Data Axle at The GURU Conference

Enter a marketer. Leave a guru.

You’ve just heard from Jennifer Tabbal and Kimberly Snyder on how data and creative work best when they work together to turn every campaign into a conversion-driving engine. Now, take the next step and bring those ideas to life with these exclusive Data Axle resources.

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Get everything you need to build smarter, data-informed, and performance-optimized email programs.

The Power of Email: By the Numbers

See why email remains the cornerstone of omnichannel marketing; with the stats, ROI insights, and audience data that prove its unmatched impact.

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Your 5-Step Email Campaign Goal-Setting Checklist

Clarify your objectives, align creative and strategy, and measure what matters most with this actionable planning guide.

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From Campaigns to Connections: 5 Steps to an Audience-First Strategy

Transform your marketing from message-blasting to meaningful engagement. Learn how audience intelligence fuels relevance and results.

Put your audience first

Why Data Axle

Behind every great email program is great data. Data Axle empowers marketers with accurate, ethically sourced, and privacy-compliant data that fuels smarter targeting, deeper personalization, and stronger ROI. From data strategy to creative execution, we help brands turn insights into measurable outcomes.

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Thank you for joining us at The GURU Conference, where real data meets real results. Stay connected with Data Axle for more insights, strategies, and tools to elevate your email performance.

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