Unlocking Buyer Influence: Data-driven Approaches to Account Management

Gone are the days of closing deals with a single decision-maker. In today’s B2B landscape, success hinges on your ability to influence the buying committee—a dynamic group of influencers, researchers, end-users, and champions. With committees averaging six to eight members (and sometimes more than 20), aligning this diverse group is a high-stakes challenge for sales and marketing professionals.

How can you crack the code to win their trust?
Our latest whitepaper, “Unlocking Buyer Influence: Data-Driven Approaches To Account Engagement,” reveals the strategies reshaping how businesses connect with these powerful groups. From leveraging intent data to crafting personalized, cross-channel experiences, this report is your guide to engaging the right stakeholders at every stage of the buying journey.

What you’ll learn:

• How targeted ABM strategies drive deeper engagement with individual committee members.
• The power of intent data to uncover buying signals and optimize outreach.
• Proven techniques for delivering personalized messaging that resonates with each decision-maker’s unique needs.
• Best practices for creating cohesive, multi-channel experiences that build trust and drive results.

Don’t get left behind—download the whitepaper today and transform your approach to B2B sales and marketing.