SOLUTIONS THAT CONNECT YOU

Unify, Integrate & Control Your Data—Seamlessly

Take full control of your data with Audience360®—a flexible solution that lets you connect, enrich, and activate data your way.
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Your Data. Your Rules. Your Cloud.

Say goodbye to fragmented systems and rigid data platforms.

With Audience360, you get a centralized, data management solution that scales with your business, integrates seamlessly, and gives you the control you need to make smarter, faster decisions.

Connect your data sources
Centralize B2B and B2C data—from zero- to third-party—in one place
Streamline your data integration
Integrate all data sources without being locked into each provider's identity schema
Activate your clean data
Deliver clean, enriched data to your ecosystem for better business outcomes
Take Control of Your Data - Start Putting it to Work

Get the knowledge you need to turn data into a powerful advantage.

Report
The 2025 data and technology trends redefining engagement
This exclusive report unveils the transformative trends that will shape decision-making for advertisers, marketers and developers in 2025 and beyond.
Show me the trends
Blog
Who is your customer, really?
Discover how digital IDs bridge online and offline data, helping businesses create unified customer profiles for better personalization and insights.
Bridge the gap now
Blog
Why data unification is important for the C-suite, marketing & sales
Explore the ways data unification empowers the entire organization with better data and 360° customer insights.
Exceed customer expectations
Blog
Should your data strategy move to the cloud?
Know the key benefits and challenges marketers must navigate. See how cloud adoption transforms marketing while ensuring security.
What should I consider
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"Data Axle has been an invaluable partner in our marketing journey. Their expertise in building and managing our marketing database has allowed us to define our customer segments and integrate personas into our strategies effectively. Their supply of valuable consumer data has significantly enriched our marketing efforts and improved our understanding of our customers and prospecting audience."
Kim Kolakowski, VP Database Marketing, Credit Marketing & Gift Card Marketing
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Own Your Customer Identity:
Build, Manage, and Optimize with Audience360®

Establish and manage an in-depth singular view of your customers and prospects
with a seamless connection to your technology stack.

Data Optimization

Unifies and centralizes your existing data, including zero, first, second, and third-party data, along with new sources to reduce cost and identify your Total Addressable Market (TAM).

Identity Management

Combines both B2B and B2C data using client specific rules to manage identity. Extensible across channels with ability to perform advanced identity resolution to create an enterprise owned Identity Axle.

Performance Optimization

Automates processes with advanced techniques to enhance scalability, optimize systems, and boost performance. Provides omnichannel insights to improve attribution and ROI tracking.

Security & Compliance

Provides secure data storage, reducing movement and copies of data to ensure security and compliance are prioritized.

Ecosystem Optimization

Integrates data with existing AdTech and MarTech platforms to enhance performance and optimize future outcomes.

Data Orchestration

Ensures data access and readiness across your private cloud, existing platforms, and partner systems.

 

See how Data Axle can help you grow your business.

Explore all solutions      Ask about our data management solutions

 

Our clients say it best
customer & revenue growth
"Data Axle’s database solutions and services have helped us build a strategy that ties audiences, marketing, and activation data to create a great digital experience across multiple touchpoints. Through this partnership, we’ve designed targeted digital marketing programs that convert and retain consumers and help build revenue for our network of distributors and installers."
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Lorrie Mizuko, Director, Digital & Ecommerce for Consumer Products
unparalleled business intelligence
"The business data delivered by Data Axle has provided an unparalleled level of intelligence that Verizon uses to improve coverage and service. We look forward to continue using their world-class dataset to develop impactful insights that shape our business."
Verizon
Pradeep Varadan, Manager of Geospatial Data Science, Global Products and Solutions
Personalized marketing at scale
"We’ve worked with Data Axle for years. They have been a true partner in everything from providing us valuable consumer data for prospecting to better enriching our consumer data. They have also been a strategic partner in helping us define and build the segments we leverage across our marketing, and execute our marketing at scale. Having a partner like Data Axle allows us to center our marketing in a way that truly connects with our audience."
CVS Health
Armando Luna, VP of Individual Medicare Sales & Distribution
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