Finally, Data Management That Actually Works

Transform fragmented data into your most powerful asset with Audience360®.

The only solution that gives you complete ownership and control over your data ecosystem.
Work with the best

A comprehensive data management solution trusted by industry leaders to deliver unparalleled data clarity, consistency, and control

Built by top experts and powered by unmatched data capabilities, Audience360 transforms fragmented insights into unified intelligence, driving superior marketing performance and business growth.

2T+
records processed annually
150B+
client records under management
50+
years of data and marketing solution innovation
LEADER
in B2B data and marketing solutions recognized by Forrester
Unify, enrich, and activate your data—all in one place
Connect your data sources
Centralize B2B and B2C data—from zero- to third-party—in one place
Streamline your data integration
Integrate all data sources without being locked into each provider's identity schema
Activate your clean data
Deliver clean, enriched data to your ecosystem for better business outcomes
"We help enterprises reduce total cost of ownership and increase ROI by creating a clean, unified data spine that connects all tools and data in one place. That’s how brands stay future-ready."
Marc Sabatini, SVP Enterprise Solutions
Data Axle

 

Audience360: Your complete data command center

Complete data ownership & control

Take back control with persistent IDs across your entire ecosystem. Define your own business rules and adapt as your needs evolve – no more vendor lock-in.

Seamless integration power

Connect your CRM, marketing automation, third-party providers, and new data sources effortlessly. Our enterprise identity spine unifies everything into one comprehensive view.

Clean, organized, ready-to-use data

Transform messy data into a powerful asset. Every data point is cleaned, organized, and optimized for predictive modeling, marketing programs, and actionable insights.

Strategic cost management

Identify overlaps and pinpoint your top-performing data sources. Eliminate redundant spending while maximizing the value of every data investment.

Secure & compliant

Secure your data, reduce movement and copies of your data. Prioritize security and compliance while maintaining complete governance and control across your entire ecosystem.

Instant gap detection

Run comprehensive data audits with ease. Identify opportunities and gaps that competitors miss, giving you the strategic advantage.

"Data Axle has been an invaluable partner in our marketing journey. Their expertise in building and managing our marketing database has allowed us to define our customer segments and integrate personas into our strategies effectively. Their supply of valuable consumer data has significantly enriched our marketing efforts and improved our understanding of our customers and prospecting audience."
Kim Kolakowski, VP Database Marketing, Credit Marketing & Gift Card Marketing
Boscovs logo
"Brands are constantly replicating data across tools. We flip the model — unify the data once, and bring the applications to it. That’s how you unlock true efficiency."
Sal Pecoraro, SVP Technology Solutions
Data Axle
Get expert insights to help you take control of your data

Explore the resources that guide smarter decisions—from strategy to activation.

Survey Report
The connected customer: Unlocking relevance through identity intelligence
See how today’s consumers and marketers view identity in a privacy-first world. Our latest research reveals what it takes to deliver truly connected experiences.
Access the report
Blog
The five pillars of unified customer data
Disconnected data leads to disconnected experiences. We break down 5 essential strategies to turn fragmented data into seamless customer experiences.
Show me the strategies
Blog
What is an ID spine and how can marketers and advertisers leverage it?
Learn from our David Hegarty, VP of Solutions Consulting, how this powerful foundation helps marketers unify identity, personalize messaging, and optimize performance.
Get the full picture on ID spines
Blog
Your guide to clean rooms: Privacy-safe data collaboration for smarter marketing
The what, why and how of clean rooms—and how marketers are using them for audience enrichment and smarter targeting.
Explore the possibilities
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A trusted partner to over 1,200 enterprise companies
Our clients say it best
customer & revenue growth
"Data Axle’s database solutions and services have helped us build a strategy that ties audiences, marketing, and activation data to create a great digital experience across multiple touchpoints. Through this partnership, we’ve designed targeted digital marketing programs that convert and retain consumers and help build revenue for our network of distributors and installers."
Resideo
Lorrie Mizuko, Director, Digital & Ecommerce for Consumer Products
unparalleled business intelligence
"The business data delivered by Data Axle has provided an unparalleled level of intelligence that Verizon uses to improve coverage and service. We look forward to continue using their world-class dataset to develop impactful insights that shape our business."
Verizon
Pradeep Varadan, Manager of Geospatial Data Science, Global Products and Solutions
Personalized marketing at scale
"We’ve worked with Data Axle for years. They have been a true partner in everything from providing us valuable consumer data for prospecting to better enriching our consumer data. They have also been a strategic partner in helping us define and build the segments we leverage across our marketing, and execute our marketing at scale. Having a partner like Data Axle allows us to center our marketing in a way that truly connects with our audience."
CVS Health
Armando Luna, VP of Individual Medicare Sales & Distribution
Have a question? Let's talk about your data.

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