Inside Aflac's 2.1M lead success and what you can learn from it

Discover how Aflac partnered with Data Axle to improve agent productivity & boost close rates with a new sales prospecting tool.
Show me their secret
Real results. Real scale.
2.1M
leads generated
1165
new accounts with enrollments
7073
meetings with decision makers
50%
estimated lead email match rate

How Aflac partnered with Data Axle to improve agent productivity & boost close rates

The challenge: Disconnected data & missed opportunities
Aflac needed a scalable, consistent way to deliver high-quality leads to a large and distributed network of independent agents. Manual prospecting was time-consuming and inconsistent across the field.
Our solution: Centralized, clean data for empowered agents
Data Axle partnered with Aflac to build an integrated prospecting experience fueled by clean, centralized data. We delivered targeted leads directly into the systems Aflac’s agents already used—helping them save time and focus on closing deals.

Explore the solutions behind Alfac's success
 
Key benefits for Aflac

Aflac cleaned, enhanced and centralized their data to deliver a consistent stream of relevant leads to their network of independent agents, empowering them to focus on what they do best: selling.

Streamlined access to prospect data across all agent teams
Increased speed to lead and higher quality outreach
Improved agent productivity and morale
Accelerated account acquisition & enrollments

Explore the full success story

"Our sales team is constantly on the move. The mobile app has made it so much easier for them to keep track of their leads across all their territories. The ease of adding notes on prospects helps reps add a personalized touch whenever they reach out."
Senior Manager Sales Technology
Aflac
The solutions powering Aflac's sales growth

Instant access to verified business data, real‑time cleansing, and seamless CRM integration—so every team, in any industry, spends less time on data wrangling and more time closing deals. Empower your organization with a cutting‑edge data solution that keeps prospect information accurate, current, and directly at your fingertips.

Business data
Industry-leading, verified business data that automatically matches and validates existing contacts, ensuring agents always have access to accurate, current prospect information.
Data processing
Real-time data cleansing, validation, and updating that eliminates outdated contact information and appends missing details like phone numbers and email addresses.
Integrations
Seamless integration with Microsoft Dynamics CRM system that enables agents to export leads directly from their devices into their CRM system.

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