FORRESTER B2B SUMMIT 2026
Build Your AI-Ready Growth Engine
AI is only as powerful as the data behind it. Join Data Axle at Forrester B2B Summit to see how leading revenue teams are turning data into competitive advantage.
Catch us in the Marketplace | Phoenix, AZ
Data Axle’s “focus on supporting customers’ data requirements for AI model development is particularly differentiated.”
—The Forrester Wave™: Marketing And Sales Data Providers For B2B, Q1 2026
B2B teams are investing in AI, analytics, and intent but most data foundations aren’t built to support them. Fragmented systems, incomplete records, and disconnected identities make it difficult to identify real buyers or trust the signals driving engagement.
Data Axle helps you build an AI-ready foundation by unifying, cleansing, and activating your data—so you can move from disconnected enrichment to connected buyer intelligence. So you can:
- Unify your data across systems into a single, relationship-aware view
- Fix your data to create a clean, AI-ready foundation
- Talk to your data using SignalFuse AI to uncover insights faster
- Activate your data across marketing, sales, and revenue workflows
Natalie Cunningham, SVP of Marketing, Data Axle
April 27 @ 3:05 PM in the Marketplace
B2B buying is more complex and more human than most engagement strategies account for. As buying groups span generations, expectations around trust, timing and proof are shifting in ways traditional personas miss.
Drawing on research from 450 B2B buyers, this session explores how generational dynamics shape engagement and what revenue teams must do to adapt their approach across channels.
Key takeaways:
- Generational patterns influencing engagement and trust
- Why email must flex by cadence and value
- What it takes to support whole-person personalization
See What an AI-Ready Data Foundation Looks Like
Find us in the Marketplace (Booth #307)
Discover how Data Axle’s new AI-powered SignalFuse ™ product democratizes access to market-leading data.
Unify professional and personal profiles with ProfileFuse ™ to see the full buyer
Identify in-market buyers and buying groups, not just accounts
Use SignalFuse to explore data, surface insights, and take action faster
Activate your data to power targeted campaigns and content syndication that actually performs
Meet Our Experts
Natalie Cunningham
SVP of Marketing
Matt Korth
Account Strategist, Salesgenie
Richard Wortman
Sr. Account Director
Beth Frysztak
SVP of Enterprise Solutions
Data Axle is named a Leader in the latest Forrester Wave™ for B2B Data Providers—recognized for its differentiated approach to AI-ready data, identity resolution, and enterprise-scale use cases.
Get the full Forrester Wave™ report—no forms, no follow-up.
