Donor acquisition is no longer a single-channel game. Data Axle’s acquisition solutions combine data, analytics, strategy, and campaign services to ensure we’re leaving no mailbox, email, or IP address “unturned” to find valuable supporters of your mission. We’ll leverage a mix of lead generation, sophisticated models, and intent, transaction, and behavioral data to create a custom solution based on your needs.
Though accurate data, expert strategic guidance, and smart multichannel campaign planning, we can help you identify and reach the people who are likely to support your organization — be it through their lifetime value or their consistent showing at the polls.
We know your budget must go a long way, and the costs of direct mail continue to rise. We can help you reduce campaign costs and improve response through efficient multi-channel acquisition strategies by targeting only the people who are most likely to contribute to your cause.
Our data enhancement, hygiene, and onboarding capabilities will help your organization find, reach, and message advocates and prospects across the right channels to deliver the best response and incite action. Whether you’re an integrated marketing expert or a newbie, we’ll help you make sense of constantly changing consumer preferences and behaviors.
Use our data and expertise to learn more about your community, tailor your campaigns to their needs, and drive long-term loyalty. Many nonprofit organizations are trying to replace invaluable signature and in-person fundraising events – we can help you uncover new strategies to find high value donor, corporate partners, and sponsorship revenue.
If you can predict what happens next, you can make adjustments now. Our Data Sciences team transforms data into intelligence through advanced campaign analytics, predictive models, and machine learning. We can help you identify micro-segments within your file and uncover new audiences to drive growth now, and in the long-term.
Our dedicated creative, data, and strategy teams work with your organization to create and execute campaigns — from ideation, through design, to deployment — that support your goals, whether they are to raise money, drive action, attract volunteers, or just keep in touch with your supporters.
In a world of growing attrition rates and shrinking prospect universes, donor acquisition is exceedingly challenging and expensive. Our consumer data and media planning approach cut your work in half by enabling you to target and reach active charitable donors.
We can further assist through our expert agency and execution services that can create compelling cross-channel campaigns with personalized messaging, cadence, and deployment channels to ensure you reach the right people, in the right places, in the right ways.
You already know it’s less expensive to keep the donors you have than it is to attract new ones, but retention comes with a lot of challenges – evolving donor expectations and behaviors, changing environment dictating shifts in support for different causes, shifting donor demographics and many more.
The more you understand these challenges, the better equipped you are to create programs that tackle them while keeping donors aware, interested, and engaged for years to come.
In order to make informed strategic decisions that bring you closer to your organization’s goals and expand your support of your cause, you need two things: data and insights.
Our consulting and data sciences teams provide just that — the business intelligence to power your organization’s growth through goal, program, and donor prioritization, improvement of campaign effectiveness, repositioning of your message, and much more.
Data Axle’s donor cooperative database, Apogee, is built on Data Axle’s Consumer Database and powered by data contributed by over 850 nonprofit members. Our donor database offers data on millions of donors who have contributed over a billion individual donations, making it easy for nonprofits to identify and reach potential donors using data that can’t be found anywhere else.