We design & execute comprehensive omnichannel strategies for nonprofits. Custom audiences built on in-depth audience modeling can be leveraged across all channels, to help you reach and acquire a wide range of diverse donors and retain current donors. From direct mail, email, display, social to emerging channels like CTV, our clients can trust us to reach interested donors where they live, at the right with the right message.
Data Axle’s donor cooperative database, Apogee, is built on Data Axle’s Consumer Database and powered by data contributed by over 1,000 nonprofit members. Our donor database offers data on millions of donors who have contributed over a billion individual donations, making it easy for nonprofits to identify and reach potential donors using data that can’t be found anywhere else.
American Heart Association had a large segment of inactive donors in their database, which affected their inboxing rate and reduced their reach. This digital cross-channel activation program drove phenomenal engagement rates and grew the size of the client’s active email database just in time for year-end giving.
We have the data you need to drive acquisition. Our co-op databases, Apogee and DonorBase, provide high-quality data which serves as the foundation of a successful acquisition program. We build and deploy custom omnichannel programs that allow you to engage and convert donors.
Donor retention is crucial to sustaining your cause. We develop a data-driven, holistic marketing program, tailored to your donors, to increase donor engagement and retention. Strategies such as personalization and microsegmentation allow you to identify and focus your efforts on engaged, high-lifetime value donors.
We know direct mail is the lifeblood of the nonprofit industry. Our data is frequently cleaned, verified and updated to ensure you have the addresses you need to make sure your campaigns are hitting mailboxes. We work to enhance direct mail campaigns through audience development, analytics and consumer data while ensuring nonprofits optimize the value of the touchpoints they have with their donors.
✓ Data processing
✓ Integrated media planning
✓ Donor data
✓ Database services
✓ Marketing services
✓ Digital media