solutions for nonprofits & political orgs

Increase donor acquisition and retention
For over 45 years, we've used data, technology, and an experienced agency team to plan and execute powerful nonprofit and political campaigns that reach and resonate with the right audience.
Identify potential donors and boost your fundraising campaigns

Learn more about your potential and existing donors by using Apogee — Data Axle’s donor cooperative database. Apogee is built on Data Axle’s consumer database and powered by data covering millions of donors and over a billion individual donations, contributed by over 700 members. Apogee makes it easy for nonprofits to identify and reach known charitable donors.

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We are here to help you:

Empower your org to make a larger impact

Though accurate data, expert strategic guidance, and smart campaign planning, we can help you identify and reach the people who are likely to have the greatest impact on your organization — be it through their lifetime value or their consistent showing at the polls.

Reduce cost per acquisition

Having served nonprofit and political organizations for almost half a century, we know your budget must go a long way. We can help you create efficient donor acquisition strategies that reduce spend by targeting only the people who are most likely to contribute to your cause.

Expand channel reach

Our team can dive deep into our donor data and craft different messages based on hundreds of attributes about the people you need to reach. We can use these messaging strategies to create and deploy direct mail and digital campaigns that deliver the right response for your organization.

Keep your community engaged

Every communication touchpoint is an opportunity to show your members you appreciate them. Use our data and expertise to learn more about your community and tailor your campaigns to their needs and expectations, raising response rates and long-term loyalty.

Develop a data-driven, long-term strategy

If you know what happens next you can make adjustments now. That’s the mantra of our Data Sciences team who use advanced campaign analytics to guide your long-term strategy and ensure your organization stays true to both what matters to your audience and what helps you support your cause.

Partner with award-winning creative and strategy teams

Our dedicated creative, data, and strategy teams work with your organization to create and execute campaigns — from ideation, through design, to deployment — that support your goals, whether they are to raise money, do outreach, attract volunteers, or just keep in touch with your supporters.

"The success DAV has enjoyed is due, in so many ways, to our relationship with Data Axle. I am grateful and proud of our partnership and appreciate our conversations and friendship – “we” have an amazing team.” "
Susan M. Loth
Senior Development Officer, DAV
What is your biggest challenge today?
Acquisition

In a world of choices and growing attrition rates, donor acquisition is exceedingly challenging and expensive. Our data cuts your work in half by enabling you to target and reach active charitable donors.

We can further assist through our expert agency and execution services that can create compelling cross-channel campaigns with personalized messaging, cadence, and deployment channels to ensure you reach the right people, in the right places, in the right ways.

Retention

You already know it’s less expensive to keep the donors you have than it is to attract new ones, but retention comes with a lot of challenges – evolving donor expectations and behaviors, changing environment dictating shifts in support for different causes, shifting donor demographics and many more.

The more you understand these challenges, the better equipped you are to create programs that tackle them while keeping donors aware, interested, and engaged for years to come.

Intelligence

In order to make informed strategic decisions that bring you closer to your organization’s goals and expand your support of your cause, you need two things: data and insights.

Our consulting and data sciences teams provide just that — the business intelligence to power your organization’s growth through goal, program, and donor prioritization, improvement of campaign effectiveness, repositioning of your message, and much more.

Meet our team
Put our donor data to work for you

Data Axle’s donor cooperative database, Apogee, is built on Data Axle’s Consumer Database and powered by data contributed by over 700 nonprofit members. Our donor database offers data on millions of donors who have contributed over a billion individual donations, making it easy for nonprofits to identify and reach potential donors using data that can’t be found anywhere else.

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"The Mount Vernon Ladies’ Association has been working with Data Axle since 2015. The results we have seen in our direct mail response using Data Axle have been very strong. Our most recent direct mail campaigns exceeded all expectations. We surpassed our budget goals just three weeks after the mail date, and to date have exceeded budget by $60,000 for that campaign."
Alisdair Sewell
Manager of Direct Response
Reach out to learn more

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