business & consumer records under management
active customer marketing solutions
business and consumer attributes for enhancement
In today’s hyper competitive market with changing customer expectations, enterprise marketing must be founded on clean, accurate data. Audience360 provides the foundation necessary to enable repeatable processing and deliver clean data downstream to marketing tools and platforms powering Audience First marketing initiatives and campaigns.
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Audience360 is a cloud-based catalog of data, data management and distribution components that can be assembled uniquely based on your data use case.
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Audience360 allows multi-source ingestion of all data types, including your own data as well as supplemental and 3rd-party sources, with clarity of duplication and prioritization of sources to give you complete control and visibility into your data.
With a rich history as a leading data compiler since 1972, Data Axle has practiced what it preaches, utilizing the core services that power Audience360 to continuously enhance its data management processes to offer exceptional data products.
Work with Data Axle to put technology and processes into place that empower you to equip your whole organization with business intelligence on your objectives, audience, growth strategies, most effective purchase and marketing channels, and much more. By providing a clean data foundation with robust data hygiene capabilities, Audience360 ensures compatibility with your various tools and systems as well as eliminating expensive problems related to bad data problems downstream.
A foundation of accurate data linked through our unique persistent IDs supports identity resolution. We match identifiers across data sets, devices, and touchpoints to a single profile helping build a cohesive, omnichannel view of your consumers and prospects – removing the hassle of dealing with duplicative, disconnected, and inaccurate information. Identity resolution is key for supporting your teams’ current and future needs and improving operational efficiencies.
Unlike rigid, black box solutions, our purpose-built services are configurable and will grow with your business. Your data will integrate seamlessly into tools, platforms, and agencies. If your business goals change, you need to add divisions, or your audience makeup and behaviors evolve, our team helps you stay nimble. Audience360 evolves with you, allowing you to make use of your investment for years to come.
Store data on-site, in the cloud, or a combination of the two. Our data management consultants have the hands-on experience needed to provide and implement a custom data storage and management solution that allows you to access your data in a convenient and secure way.
Our team of security experts use their hands-on experience in access management, encryption, and security stress testing to manage hundreds of databases for our clients and ensure your data is only accessible to those with permission to use it. If risks are identified, permissions can be securely revoked at a moment’s notice.
Audience360 allows for flexible movement of data into your existing technology stack. Our solution can be extended to include the use of your own technologies, or those from our partners, to perform reporting, campaign management, analytics, and more.
We partner with our clients to resolve data identity issues and power downstream tech and marketing programs. In a market where packaged solutions often fall short; Data Axle delivers the reliable data services that marketers and IT leaders need to drive results.
With Audience360, our clients have seen improved decision-making, reduced costs, improved customer satisfaction, enhanced brand reputation, reduced fraud, enhanced compliance, and improved customer experience and loyalty.
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