Tune into this Bridge Conference session recording, led by American Heart Association’s Sherry Minton, to learn how AHA was able to identify a segment of 6M+ lapsed donors and subscribers and re-activate more than 450K of them in time for Giving Tuesday and year-end fundraising efforts.

  • Learn how paying close attention to your inbox rates will help improve donor retention
  • Discover how a multitouch email strategy and bold creative can improve reactivation rates
  • Uncover the key KPI’s for measuring your deliverability

Watch the video

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