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New best practices to connect with today’s charitable donors

Nonprofit fundraisers have had to overcome a staggering number of hurdles this year – quickly shifting campaigns in response to the pandemic, pivoting from charity galas to virtual events, and ramping-up digital outreach and direct mail campaigns.

Data Axle created this donor survey report to give you the latest insights on donors’ behaviors and preferences – including why they remain loyal, their legacy giving plans, communication channel preferences, donation methods, and more.

Key findings:

  • Young donors (18-29) are more likely to give recurring monthly donations
  • Young donors are more engaged with charities – sharing with friends/family, volunteering
  • A majority (51%) of donors say the amount they donate has not changed during the pandemic, 28% say they are donating more
  • Email was the #1 channel (48%), though channel preferences vary across generations

View the report

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