Data Axle – the premier in data powered marketing
Did you know that 96% of consumers feel loyal to a brand? And that 84% engage with brands they are loyal to when they receive communications from them? These are just a few of the many takeaways from our latest market research. Your customers are ready to hear what you have to say – learn how to capture their attention.
Meet Mark, Lydia and Joni
They are your customers. Our data and data-driven agency skills are here to help you connect with them.
“The wife and I are downsizing to a condo…and getting the kids off our car insurance. Can you help me navigate those changes?”
From data, analytics, strategy, creative, to cross-channel execution, our deep experience in the insurance space combined with in-depth consumer knowledge creates compelling campaigns that drive enrollments and cross-selling. We also offer unique solutions for adding new capabilities to your current products.
“I’ve been with the same carrier for years. But money is tight and I need to keep an eye out for the best deal.”
“I just got married and I think I might need life insurance. Can you help?”
We’re here to provide you with the data you need to guide your decision-making process. A little about us:
- We come prepared with 45+ years of experience under our belts
- We’ve designed D2C strategies for dozens of industry leaders – from healthcare to technology to CPG
- We drive acquisition and retention strategies for 20 of the largest U.S. healthcare insurance companies
- We have over 900 audience segments and track 5 life event sets
- Our data spans 319M US consumers, 11M Canadian consumers and tracks 1B consumer transactions a month
- From online enrollments to customer loyalty programs and shifting from product-based to customer-centric marketing, we’ve covered every aspect of D2C