Direct from consumer

Data Axle delivers the support, tools and strategy insurance marketers need to connect with their prospects and members. Increasing regulations and a shift to digital are pushing more insurers towards a D2C model. Let our team of direct-to-consumer experts design a D2C program tailored to your needs - one that increases enrollments, member retention and the LTV of your member base.

Data Axle – the premier in data powered marketing

Generational shifts in marketing preferences

Did you know that 96% of consumers feel loyal to a brand? And that 84% engage with brands they are loyal to when they receive communications from them? These are just a few of the many takeaways from our latest market research. Your customers are ready to hear what you have to say – learn how to capture their attention.

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Meet Mark, Lydia and Joni

They are your customers. Our data and data-driven agency skills are here to help you connect with them.

Retiree, grandfather, golfer

“The wife and I are downsizing to a condo…and getting the kids off our car insurance. Can you help me navigate those changes?”

Drive policy-holder enrollments through innovative marketing

From data, analytics, strategy, creative, to cross-channel execution, our deep experience in the insurance  space combined with in-depth consumer knowledge creates compelling campaigns that drive enrollments and cross-selling. We also offer unique solutions for adding new capabilities to your current products.

Drive the right people to your website
Single mom, 2 children, businesswoman

“I’ve been with the same carrier for years. But money is tight and I need to keep an eye out for the best deal.”


We can help you create personas and custom models to find your most likely prospects. We’ll also help you design an omnichannel campaign to determine the right number of touches, drive traffic to your website and increase enrollments.

I want actionable data
Newlywed, IT professional with a passion for travel

“I just got married and I think I might need life insurance. Can you help?” 

User experience

Did you know that 88% of users are less likely to return to a website after a bad user experience?

Our third-party data, delivered and updated in real-time, can fill out form fields with verified data, to streamline the eligibility process.

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We're Data Axle

We’re here to provide you with the data you need to guide your decision-making process. A little about us:

  • We come prepared with 45+ years of experience under our belts
  • We’ve designed D2C strategies for dozens of industry leaders – from healthcare to technology to CPG
  • We drive acquisition and retention strategies for 20 of the largest U.S. healthcare insurance companies
  • We have over 900 audience segments and track 5 life event sets
  • Our data spans 319M US consumers, 11M Canadian consumers and tracks 1B consumer transactions a month  
  • From online enrollments to customer loyalty programs and shifting from product-based to customer-centric marketing, we’ve covered every aspect of D2C
Connect with your customers

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