Tom Zawacki is the President of the Axle Agency and Chief Marketing Officer for Data Axle. He works with our clients to develop a strategic vision, innovative ideas, and effective and efficient data and marketing solutions that drive short-term ROI and long-term transformational business results.

Tom is an accomplished business leader, motivator, and innovator with 30+ years of experience in data, marketing, and AI. Before Data Axle, he was SVP of Corporate Strategy & Commercial Growth for Rocket Fuel, Inc. During his time there, he led several business, innovation, and client strategy teams to secure multimillion-dollar partnerships with Fortune 500 clients across key verticals such as CPG, Auto, Finance, Travel, and Technology. He also headed up an industry-first integration between Rocket Fuel artificial intelligence and IBM Watson. Before Rocket Fuel, Tom was General Manager, West Coast at XPlusOne. He developed corporate brand positioning and the GTM strategy for the XPlusOne SaaS platform and attribution capabilities and oversaw the start-up, management, and growth of the company’s West Coast operations. Before that, he founded Lemonade Inc., a social commerce company, and G4 Consulting LLC, a strategic marketing firm focused on delivering innovative ideas to FORTUNE 1000 brands.

Tom was named Mazda’s Strategic Partner of the Year (2015), TIME Magazine/CNN Website of the Year (2007), and Internet Marketer of the Year (1998). He is currently a Forbes Councils Member and regularly contributes thought leadership offering insight into leading industry topics. Tom holds a BA in Anthropology from Princeton University.