Tom Zawacki is the president of Enterprise Solutions at Data Axle. He leads the vision, planning, development, and execution of next-level data and marketing solutions that provide transformational results for the company’s enterprise client base.

Tom is an accomplished business leader, motivator, and innovator with 30+ years of experience in digital marketing. Before Data Axle, he was Senior Vice President of Corporate Strategy/Innovation & Commercial operations for Rocket Fuel, Inc. During his time there, he led several business, innovation, and client strategy teams and helped to secure multimillion-dollar partnerships with Fortune 500 clients across key verticals such as CPG, Auto, Finance, Travel, and Technology. He also headed up an industry-first integration between Rocket Fuel artificial intelligence and IBM Watson. Before Rocket Fuel, Tom was Senior Vice President of Programmatic Marketing at XPlusOne. He developed corporate brand positioning and market strategy for the XPlusOne platform and attribution capabilities and oversaw the start-up, management, and growth of the company’s West Coast operations. Before that, he founded Lemonade Inc., a social commerce company, and G4 Consulting LLC, a strategic marketing firm focused on delivering innovative ideas to FORTUNE 1000 brands.

Tom was named Mazda’s Strategic Partner of the Year (2015), TIME Magazine/CNN Website of the Year (2007), and Internet Marketer of the Year (1998). He is currently a Forbes Councils Member and regularly contributes thought leadership pieces offering insight into leading industry topics. Tom holds a BA in Anthropology from Princeton University.