As the SVP of marketing at Data Axle, Ivy is responsible for multichannel strategy and implementation across all applicable direct marketing channels. She is dedicated to improving the quantity and quality of incoming leads through a combination of engaging content, effective communication strategy, and timely follow-up. Ivy is committed to making Data Axle the undisputed leader in the industry when it comes to data quality, enrichment and management, as well as digital acquisition and retention through technology, services and data.
In her free time, Ivy loves to travel, eat, hike, climb, scuba dive, and play kickball competitively (yes, that’s a thing!). Ivy holds a degree in communications from Northwestern University.