As Executive Vice President of Data Strategy, Heather is responsible for the growth and strategic development of both practices, as well as working with nonprofit charities. Her vision of helping marketers acquire high value donors, advocates, and raise awareness to issues through data driven solutions has enabled her to aid some of the biggest brands in the industry. Most recently, Heather built the Infogroup Public Affairs division working with associations and corporations to educate and mobilize advocates to weigh in on various area of public policy.
Prior to joining Data Axle in 2015, Heather was a Vice President at Wiland, a leading cooperative database provider of business intelligence and targeted donation data. Under her direction, Wiland became known as the go-to data provider for campaigns, political organizations, and political committees. With nearly two decades of experience in data/analytics, major donor fundraising, direct mail, and campaign management, Heather understands all facets of the process.
A graduate of the University of New Mexico, Heather was born and raised in Albuquerque, NM, and currently lives in Washington, DC. She enjoys, cooking, traveling, and any outdoor activity with her husband, Michael.