Best education email message campaign
This campaign, sent to low-engagement audience segments, drove a 45% higher open rate than the education industry average.
American Intercontinental University offers flexible online and on-campus education options for students looking for a career-focused education in a variety of fields such as Business, IT, Criminal Justice, Healthcare and more. To educate prospective students about their program, the university sends a series of emails to welcome new inquiries and answer FAQ about the university’s options.
As a follow-up to their email welcome series, American Intercontinental University sends a special email campaign to subscribers who had low activity during their introductory phase. Audience members with low engagement are targeted with this nurture program intended to emphasize information that appeals to today’s busy students.
With imagery of graduates reaching their goals and small snippets of content providing unique perspectives and relevant information about topics like tuition reimbursement and fitting school into a busy schedule, this campaign, sent to low-engagement audience segments drove a 45% higher open rate than the education industry average, and a click-through rate that was in line with industry averages.